Personal information refers to any data that can be used, directly or indirectly, to identify you. This also includes anonymous information that is linked to data capable of identifying you. Personal information does not include data that has been irreversibly anonymized or aggregated so that it can no longer be used, alone or in combination with other information, to identify you.

We only collect and use personal information that is necessary to comply with legal obligations, manage our business, and provide the services you request.

Information is collected when you register on our site, place an order, subscribe to our newsletter, or respond to a survey.

When placing an order or registering on our site, you may be asked to provide certain details, including your name, email address, mailing address, and phone number. However, you may also browse our site anonymously.

We use the information you provide for the specific purposes stated at the time of collection and as permitted by law. The information we collect may be used in the following ways:

● Personalization: Your information helps us respond more effectively to your individual needs.

● Website and Shopping Experience Improvement: We continuously work to enhance our website and services based on the information and feedback we receive from you.

● Customer Service Enhancement: Your information allows us to handle customer service requests and support more efficiently.

● Transaction Processing: This includes processing your payments, delivering purchased products or services, and managing contests, promotions, surveys, activities, or other site features.

● Email Communication: The email address you provide may be used to send important updates regarding your orders, as well as occasional company news, product updates, and other relevant information.

If you are located in the European Economic Area (EEA), our processing of your personal information is based on the following:

● Consent: Where you have provided consent, processing is justified under Article 6(1)(a) of the General Data Protection Regulation (EU) 2016/679 (GDPR).

● Contractual Necessity: Where processing is necessary for the performance of a contract or to take pre-contractual steps at your request, processing is based on Article 6(1)(b) GDPR.

● Legal Obligation: Where processing is necessary to comply with legal obligations, processing is based on Article 6(1)(c) GDPR.

● Legitimate Interests: Where processing is necessary for the purposes of our legitimate interests, processing is based on Article 6(1)(f) GDPR.

Where you have given your consent, you may withdraw it at any time, for example by sending an email to [email protected]. Withdrawal of consent will not affect the lawfulness of any processing carried out before your withdrawal.

We take all reasonable steps to ensure that your personal information is accurate, complete, and up to date. You have the right to access, correct, or request deletion of the personal information we collect. You may also restrict or object to the further processing of your personal information at any time.

You have the right to receive your personal information in a structured, commonly used, and machine-readable format, and, where technically feasible, to have your personal information transmitted directly to a third party. You may also lodge a complaint with the relevant data protection authority regarding the processing of your personal information.

To safeguard your privacy and the security of your personal information, we may request information to verify your identity and your right to access the requested data. In some cases, applicable laws or regulatory requirements may allow or require us to refuse access to or deletion of certain personal information.

To exercise any of your rights, please send an email to [email protected] We will respond to your request within a reasonable timeframe and take all reasonable steps to ensure that your personal information is accurate and up to date.

You are responsible for keeping your username and password secure on Florbay.uk. We recommend choosing a strong password and updating it regularly. Please avoid using the same login credentials (email and password) across multiple websites.

We implement a range of security measures to protect your information, including the use of a secure server. All sensitive information, including credit card details, is transmitted via Secure Socket Layer (SSL) technology and encrypted within our payment gateway provider’s system. Access to this information is strictly limited to authorized personnel who are required to maintain its confidentiality. After a transaction, your sensitive information will not be stored on our servers.

Additionally, our servers and website undergo regular security scans and are externally verified daily by McAfee Secure (Symantec) to ensure the highest level of online protection.

Yes. Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your web browser (if you have enabled this via your settings). This allows the website or service provider’s systems to recognize your browser and remember certain information.

We use cookies to help remember and process items in your shopping cart, save your preferences for future visits, and compile aggregated data about site traffic and interactions. This helps us improve your experience and provide better tools and services in the future.

We may engage third-party service providers to help us better understand site visitors. These providers are only allowed to use the information collected on our behalf to help us improve our business. For example, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to understand how users interact with our website. Google Analytics uses cookies to collect information on website usage. This information is used to generate reports and improve the website and services. Reports show trends without identifying individual visitors. Information generated by the Google cookie about your use of our website (including your IP address) may be transmitted to and stored on Google servers in the United States. Google may also transfer this information to third parties if required by law or when these third parties process information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

On some pages, third parties providing applications through our website may set their own cookies to deliver services, track application performance, or personalize applications for you. For example, when you share content using a social media button such as Facebook or Twitter, the social network that created the button will record this action. We cannot access these third-party cookies, and third parties cannot access the cookies set by us.

If you prefer, you can configure your browser to alert you when a cookie is sent, or to disable all cookies. Like most websites, disabling cookies may affect the functionality of some services. However, you can still place orders by contacting Customer Service at [email protected].

We do not sell, trade, or otherwise share your personal information with outside parties. This does not include trusted third parties who help us operate our website, manage our business, process payments, deliver purchased products or services, send updates, or otherwise provide services to you, provided that these parties agree to keep your information confidential.

We may also disclose your information when we believe it is necessary to comply with the law, enforce our site policies, or protect the rights, property, or safety of Florbay.uk or others.

Non-personally identifiable visitor information may be shared with other parties for purposes such as marketing, advertising, or analytics.

Florbay.uk will retain your personal information only for as long as it is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted under applicable tax, accounting, or other laws.

Occasionally, we may include third-party products or services on our website. These third-party sites have separate and independent privacy policies. We are not responsible or liable for the content and activities of these linked sites but seek to protect the integrity of our site and welcome feedback about these sites.

Please visit our Terms and Conditions section to understand the use, disclaimers, and limitations of liability governing the use of our website.

If we decide to change our privacy policy, we will post those changes on this page and update the Privacy Policy modification date below.

If you wish to exercise any of your rights described above, or if you have any questions or complaints regarding this Privacy Policy or the way your personal information is processed, please contact us. You can reach us by e-mail at: [email protected].